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Louisa's Place - Berlin, Germany

Dallas, Texas, 14 June 2005

Louisa's Place - A Beautiful Place Named After a Beautiful Woman

The founders of Louisa's Place strived to offer an alternative to the typical luxury hotels in Berlin and "were looking for a unique name that reflected the true charm and elegance of this patrician mansion as a home-away-from-home" recalls Sven Schimank, Managing Partner of Louisa's Place.

The historic Prussian Queen Luise was chosen as the name patron because of her remarkable warmth and charm for which she is still widely loved and adored among the people of Berlin. "Just recently I found a small bouquet of flowers on her tomb at Charlottenburg Palace," recalls Hans Dieter Muelller, a German expert on Queen Luise and her reign. A living Princess - Edelgard of Prussia, has taken on the patronage on her behalf. Queen Luise of Prussia's timeless persona is the inspiration and guidance for the staff at Louisa's Place: to treat each guest not with formal politeness and uniform standards, but with honesty and of course, warmth and charm from the heart.

This patrician mansion at 160 Kurfuerstendamm pays tribute to its heritage with paintings of Prussian cultural monuments by master students from Berlin and Paris and design elements such as frescos in the spa area. Miss Etschika Werner designed all interior spaces to form a connection between historic and modern design. Miss Werner was voted the best Haute Couture Interior Designer in 2000 and named one of only 35 of the world's leading designers in "interior design review 1999" by Andrew Martins.

The name "Luise" has been changed to the more international spelling of "Louisa" to take into account the cosmopolitan flair of the hotel and the city of Berlin. After all, her contemporaries had also called Luise of Prussia - Louisa or Louise. Selecting a term to describe the house quickly narrowed down to "Place" - precise enough to describe the use of the building, but also leaving it ambiguous enough for each guest to decide what Louisa's Place represents to them.

Located in the heart of Berlin, on the world-famous Ku'damm, Louisa's Place opened its doors in October 2003, and invites travelers to a true home-away-from-home, whether for days, weeks or months. This architectural treasure from 1904 has been completely renovated, yet recalls the splendor of Berlin during the turn of the century. Targeting both corporate and leisure travelers by offering a central location, high tech accessibility and suites that range from 441 to 1097 square feet, Louisa's Place is the choice for short or extended stays in Berlin. Special introductory offers are now available to the North American market starting at €120.

Louisa's Place, Kurfuerstendamm 160, D-10709 Berlin, Germany

For more information and visuals please contact:

Sandra Barsalini-Cordova, Managing Director
tma target market america:
Telephone: +1 (817) 678-0038
Toll Free: +1 (800) 650-8018
Fax: +1 (305) 574-7769
Email: sandrab@targetmarketamerica.com
Website: www.targetmarketamerica.com
www.louisas-place.de

tma, formerly of Coral Gables, Florida and now relocated to Dallas, Texas, has been promoting travel to Europe since 1996 by providing services such as Sales, Marketing and Public Relations representation of European companies in North America. tma represents unique hotels such as Romantik Hotels & Restaurants, Louisa's Place, Hotel Ilio and Relais Villa San Martino. By being successfully active within both, corporate and leisure travel markets, tma has become the trusted link between the North American and European travel industries.


Queen Louisa: For more information on Queen Louisa, please see the text on the following page. This excerpt is courtesy of "Queen Louise's Website" by Hans Dieter Mueller. For the complete text and more information please see http://www.koenigin-luise.com/Luise/english/english.html.


Queen Louisa

Perhaps the greatest queen in Prussia's and Germany's history. People admired her courage, her tale of woe, and her beauty. Princess Luise Augusta Wilhelmina Amelia was born on March 10, 1776 in Hanover as daughter of Prince Karl Ludwig Friedrich von Mecklenburg-Strelitz, second son of an impoverished ducal house.

Luise (or Louise, or Louisa as she is called in the English speaking countries) had …a younger sister, Friederike, …. Luise and Friederike (Frederica) grew very close. They both were very attractive. … On 13 March1793 Luise, Friederike and their grandmother went to the French theater in Frankfurt were they were presented to King Friedrich Wilhelm II. from Prussia, who was impressed. The King made a visit to the girls grandmother in Darmstadt. Soon after the Crown Prince Friedrich Wilhelm (Fritz) proposed to Luise, and she accepted, and his brother Ludwig (Louis) proposed to Friederike. The double wedding was set for December 1793. Luise was 17 years old, where Friederike was only 15. …

Luises education was not outstanding, she wasn't prepared to become the reigning Queen of Prussia. She liked dancing, fashion, easy living, art. Luise's change towards a more political Queen was developing slowly. She was concentrating on her husband, whom she always called "my dear friend". Luise probably knew, she was Friedrich Wilhelm's sole friend.

At the beginning of the 19th century Napoleon moved steadily into imperial ways. On 2 December 1804 Napoleon crowned himself Emperor of France. Russia, after breaking relations with France, signed defense pacts with Austria and with England, France's archenemy. Friedrich Wilhelm III. and Luise, who did not want war, tried to maintain Prussia's neutrality.


On 2 December 1805, the first anniversary of his coronation, Napoleon won the victory of Austerlitz, which is considered the most brilliant of his career. The Prussian army was willing to fight, but the King was not. He sent General von Knobelsdorf as an envoy to Napoleon, without the slightest success. …

"Not a single French unit will be withdrawn from Germany until there was peace with Russia. Prussia must lay down her arms. A southwards advance of her army would be considered an aggression." At that time Prussian troops had already crossed the border of Saxony, Prussia's ally.

The double battle of Jena and Auerstedt, which took place on 14 October 1806, has been described in the historical literature as the definitive defeat not only of the Prussian army, but of the entire Prussia. The army had dissolved and banished running back to Berlin. The Queen fled to Berlin and later to Schwedt where she met her children. Prussian troops could not defend Berlin, and if captured, the Queen would be held as prisoners of war….

All Prussian resistance came to an end. Luise and her family fled to Danzig, Ortelsburg, Koenigsberg. She and the children fell sick. Day by day the French drew nearer. The children were sent off to Memel, the eastern-most part of Prussia. The Queen, being ill, decided to travel the strenuous winter travel to Memel - Better in Gods hands than in the hands of Napoleon, she said.

The talks on the river Njemen/Memel between Alexander and Napoleon went so bad for Prussia that Friedrich Wilhelm, who never wanted the war, asked Luise, who was pregnant, to come and meet with Napoleon. Luise met with Napoleon. On that day Luise looked truly beautiful. She impressed the Emperor, she went so far to even humble herself and begged for mercy on behalf of the Prussian people. Napoleon didn't change his mind, he remained steadfast. After these talks he stopped his insulting campaign. Napoleon said to Alexander "The Queen of Prussia is very charming. One would like to lay a crown at her feet instead of taking it away."
...

When Prussia reached its low point, it was the Queen who stipulated the change. She influenced the King, who was always weak in his decisions, to fire incompetent advisors and to hire reformers like Freiherr vom Stein and Hardenberg. Within two or three years Prussia changed from the backwardly feudalistic state to a modern, almost democratic state.

Queen Luise, born in 1776, gave birth to 10 children. When she died in 1810, at the age of 34, she left a mourning country behind. Many stories were written about the Queen, many paintings were painted, and she became the most popular idol during the ongoing liberation war, which was finalized with Napoleons defeat in the year 1815. Even after the victory of La Belle-Alliance (Waterloo), Louise continued to be Germany's legendary queen.

Excerpt courtesy of "Queen Louise's Website" by Hans Dieter Mueller. For the complete text please see http://www.koenigin-luise.com/Luise/english/english.html.

 

Castles and Villa Honeymoons Throughout Europe
Romantik Hotels & Restaurants Honeymoon Destinations

Dallas, Texas, June 9th, 2005 - Romance is more than a word at Romantik Hotels & Restaurants, it's a feeling that permeates throughout. With an hotelier motto of "Hospitality is our Passion", time-honored locations, and an attention to detail, honeymooners can count on a flawless and memorable experience during their very important trip. Although all Romantik hotels (RH) are special, a few stand out as ideal honeymoon destinations.

If honeymooning in a castle is in your dreams, Austria's RH Post in Imst is an actual Tyrolian castle (Schloss Sprengenstein), built in the mid-15th century. In Switzerland, RH Castello Seeschloss offers medieval castle romantic overlooking Lago Maggiore. In Germany, RH Schloss Petershagen an der Weser (Petershagen Castle) is a lovingly-restored river-side fortress. A castle originally built by King Stanislaus Leszcynski in 1714, is now the RH Landschloss Fasanerie in the middle of a magnificent park in Zweibruecken.

Italy's passionate nature is reflected in the number of outstanding Villa honeymoon op-tions. RH Villa di Monte Solare in Fontignano Colle S. Paolo is nestled among olive groves, vineyards and forests. The Italian garden, St. Lucia chapel, orangery and ancient park surrounding the villa make it a genuine haven of peace. RH Villa Pagoda in Genova-Nervi transports guests back to the magnificence of a by-gone age - a summer residence built at the beginning by a 19th century merchant as a declaration of love and set in a charming park. RH Villa Cheta Elite in Maratea Loca. Acquafredda is a small Art Nouveau villa with a dreamy view of the Mediterranean Ocean. RH Laurin in Salo, another Art Nouveau villa, is located on the outskirts of Saló with a view of the fascinat-ing landscape of Lago di Garda. At the RH Villa Ducale in Taormina, the scent of citrus fruits and jasmine will turn your thoughts to love. Here you'll find a classic, elegant Sicilian villa commanding a splendid view of the sea and Mount Etna. In Mira, just 15 km from Venice, lies RH Villa Margherita, a building from the 17th century, filled with de-lightful statues, set in a centuries old park and surrounded by the most magnificent houses built by the architect Palladio. Also a few kilometers from Venice, RH Villa Giustinian in Portobuffole, is the ancient home of the Doge Giustinian which was lovingly renovated and has regained the romantic atmosphere "alla Veneziana".

We invite you to take an unforgettable trip with us to the most beautiful places in Europe and enjoy unforgettable moments in the most Romantik settings you could ever imagine.

Founded in 1972, Romantik Hotels & Restaurants is a cooperation of member hotels and restaurants in 12 European countries, which offers travelers outstanding quality, tradi-tion and luxury by adhering to stringent admission requirements for new members. Every Romantik Hotel & Restaurant is in a historic building, personally operated by the owner, offers outstanding cuisine, and consistently meets the highest standards of ser-vice.

tma, with offices in Dallas, Texas, and Berlin, Germany, has been promoting travel to Europe since 1996 by providing Sales, Marketing and Public Relations representation of European companies in North America. tma represents quality brands such as Romantik Hotels & Restaurants, Louisa's Place, Hotel Ilio and RFP Express. By being successfully active within both, corporate and leisure travel markets, tma has become the trusted link between the North American and European travel industries.

For more information and visuals please contact
Sandra Barsalini-Cordova, Managing Director
tma target market america
Telephone: +1 (817) 678-0038
Toll Free: +1 (800) 650-8018
Fax: +1 (305) 574-7769
Email: sandrab@targetmarketamerica.com
Website: www.targetmarketamerica.com
www.romantikhotels.com

ROLAND ZADRA IS ELECTED PRESIDENT OF ROMANTIK HOTELS & RESTAURANTS
URS ZURBRIGGEN NOW VP - GUIDING ROMANTIK INTO A NEW FUTURE


ST. WOLFGANG, AUSTRIA, 18 April 2005 - With an absolute majority of 96%, the Romantik members elected Roland Zadra as the new president of Romantik Hotels & Restaurants International. The dynamic owner of the Romantik Hotel Landschloss Fasanerie in Zweibrücken assumes leadership of this ro-mantic hotel cooperation to lead it into a new future. He defines the goals of his presidency with a quote by Friedrich Martin von Bodenstedt - "every day needs something new" he says,"which ex-presses very nicely the current and future situation at Romantik. We will question everything to con-tiniously improve the future." He has the full support of Urs Zurbriggen, Romantik Hotel Beau-Site in Saas-Fee, who after 4 successful years as President prefers the more supporting role as VP.

Content and reenergized is how the Romantik hoteliers look back at this year's "international member meeting" at the famous Romantik Hotel Weisses Roessl or "White Horse Inn" as most Americans know the hotel. There would hardly be a second location as steeped in tradition to present the vision of a new future for Romantik. Inge Struckmeier, Managing Director of the cooperation gave an im-pressive overview of activities and structures in the past to demonstrate the giant leaps Romantik has already made. She presented a new and visionary structure for the cooperation, which had been de-veloped with the help of active members of the group and the professional help of Gerhard Fuchs (Marketingfuechse, Munich). Among the envisioned changes, two are defining: In addition to the President, there is now a VP and both, for the first time in Romantik history, will occupy full time posi-tions and will be remunerated for their efforts. This promises continuity, a strategic direction with a more corporate strucuture and a leaner, more decisive leadership who can actively persue growth. In addition, the new strucutre introduces regional coordinators to improve support and expansion of indi-vidual markets. The marketing coordinators will act as consultants to the existing hotels, develop new membership and coordinate PR and marketing activities for the hotels in their region. Thus, the indi-vidual hotels will benefit by getting enhanced support and professional marketing and PR services, and the Romantik brand will be strengthened by a more professional presence in the markets. For the new structure to be approved by the members and implemented in the near future, it will be presented to all the countries in the next months.

Other highlights of the international member meeting in Austria included an improved website which will go live in June and the presentation of the first ever issue of "Romantik", a guest magazine with 3 editions per year. After the meeting concluded all members danced the night away at a black tie "Im-perial Ball" at the "Kurhaus" in Bad Ischl where Austria's Emperors used to waltz.

Founded in 1972, Romantik Hotels & Restaurants is a cooperation of member hotels and restaurants in 12 European countries, which offers travelers outstanding quality, tradition and luxury by adhering to stringent admission requirements for new members. Every Romantik Hotel & Restaurant is in a historic building, personally operated by the owner, offers outstanding cuisine, and consistently meets the highest standards of service. After going through a thorough selection process, the successful applicant is awarded the title "Romantik Hotel & Restaurant." Currently Romantik Hotels & Restau-rants has 181 members. All members are also shareholders of the cooperation and have one vote each.

tma, with offices in Dallas, Texas, and Berlin, Germany, has been promoting travel to Europe since 1996 by providing Sales, Marketing and Public Relations representation of European companies in North America. tma represents quality brands such as Romantik Hotels & Restaurants, Louisa's Place, Hotel Ilio and RFP Express. By being successfully active within both, corporate and leisure travel markets, tma has become the trusted link between the North American and European travel industries.

For more information and visuals please contact
Sandra Barsalini-Cordova, Managing Director
tma target market america:
Telephone: +1 (817) 678-0038
Toll Free: +1 (800) 650-8018
Fax: +1 (305) 574-7769
Email: sandrab@targetmarketamerica.com
Website: www.targetmarketamerica.com
www.romantikhotels.com

"All Sports Weeks" at Hotel Ilio, Island of Elba, during the month of May
Trekking, mountain biking and sea kayak itineraries offered.

Dallas, Texas, April 25, 2005 -

From May 1st to 8th and from 15th to 22nd the mountain bike takes center stage, with four days of adventure in the saddle under the guidance of professionals from the national centre of mountain bike instructors, who will give you map-reading guidance, explanation of mountain bike mechanics and saddle position; everything you need to help you improve your technique and stamina. Steep, precipitous trails, gentle, almost level paths; nothing can stop you from enjoying this exhilarating experience, whilst learning how to get the most out of the sport in an open-air gym "between the sea and the mountains". You can bring your own technical mountain bike; otherwise it's easy to hire one. The first four days are dedicated to mountain bike excursions and cost 280 euros a head for the four lessons, including CONI subscription and insurance. If you hire the bike and helmet, the inclusive cost is 360 euros. The last three days are for relaxation and touring the island.

Trekking weeks are organized from May 8th to 15th and from 22nd to 29th. All you need are a good pair of walking boots and a spirit of adventure to enjoy not only the famous coastline of the Island of Elba, but also to venture into the hinterland where there is more amazing beauty to behold. The itinerary is the "Great Elba Crossing", from the granite mountains to the iron mines, divided into four daily stages of natural wonder. Each morning a minibus will take you to the start of the day's walk and pick you up in the evening to bring you back to the Hotel Ilio. The first day begins with the "Eastern Ridge" from Cavo to Porto Azzurro: 17.6 kilometers of mountains and valleys and magnificent views towards the coast of mainland Italy and the islands of Topi, Palmaiola and Cerboli. The second day takes in the "Central Ridge", starting in Porto Azzurro and descending into Marina di Campo, 15.5 kilometers away, passing by the Schiumoli spring, was used as far back as Etruscan times. The third day begins in Marina di Campo and ends in Poggio, a walk of 16.3 kilometers, including the highest climb of the program up to the Elba Heights, Mount Capanne (1019 metres). The longest excursion is kept for the last day, 19.5 kilometers from Poggio to Pomone along the "old path". We pass the Sanctuary of Madonna del Monte and continue towards the impressive Masso dell'Aquila before the gentle descent down the terraces of the old vineyards. The cost of the four day program, including the services of professional guides specializing in this type of sport and nature activity, insurance and daily transportation from and back to the hotel, is 160 euros per person for a minimum of 4 people and a maximum of 8. The remaining three days are for rest and relaxation.

Water-sports fans can take part in the sea kayak weeks, organized for the weeks from 1st to 8th and from 15th to 22nd May. You will be able to explore tiny bays and unknown inlets around the coast in one of the oldest means of water transport known to man, the kayak, one of the most ecologically sound, exciting ways to come into close contact with the wild, natural beauty of the island. The kayaks used for the excursions are the latest models, usually one-man, and an expert guide accompanies each outing. One of the possible itineraries back to Capo S.Andrea begins from the little beach in the port of Marciana Marina. Five magical miles along the coast there and back, passing by traditional Elba houses, the Cala and doubling the Punta del Nasuto and Madonna, a priceless land and sea scape. May is when the "Hottentot Fig" or "Witch's Nail" blooms, with its creeping stems clinging to the white granite of the rocky shoreline. The excursions in the company of professional sea kayak guides, are arranged for the first four days of the stay and cost 200 euros per person for a minimum of two people, including kayak hire and insurance. The last three days are for rest, relaxation and free time to discover the island.

A sport week in half board (breakfast and evening meal) at the Boutique Hotel Ilio in Capo Sant'Andrea costs from 336 to 497 euros per person in double accommodation, depending on the room type booked.

The Hotel Ilio, situated in wooded parkland, is just 300 footsteps from the sea, and offers 19 bedrooms of 7 different types, which are distinguished by the names of plants and flowers, "Lemon", "Oleander", and the latest, "Bouganvillea", all inspired by the flowers to be seen from the window. There are also "Green", "Blue", "Tuscan" and "Garden" rooms, which overlook either the garden or the sea.

tma, with offices in Dallas, Texas, and Berlin, Germany, has been promoting travel to Europe since 1996 by providing Sales, Marketing and Public Relations representation of European companies in North America. tma represents quality brands such as Romantik Hotels & Restaurants, Louisa's Place, Hotel Ilio and RFP Express. By being successfully active within both, corporate and leisure travel markets, tma has become the trusted link between the North American and European travel industries.

For more information and visuals please contact
Sandra Barsalini-Cordova, Managing Director
tma target market america:
Telephone: +1 (817) 678-0038
Toll Free: +1 (800) 650-8018
Fax: +1 (305) 574-7769
Email: sandrab@targetmarketamerica.com
Website: www.targetmarketamerica.com
www.ilio.it

2005 is Bicentennial of Napoleon Bonaparte's Battle of Trafalgar
Italy's Third Largest Island, Elba, Plans to End Tourism Exile

Dallas, Texas, April 6th, 2005 -

The Italian island of Elba - best known as the place where Napoleon Bonaparte was exiled - is to promote itself much more aggressively in the North American market. Spearheading the initiative is the long-established Hotel Ilio - a boutique-style property and the most active green hotel on the island. The 19-room Ilio also operates and manages Elba's high-profile tourism website, www.visitelba.com, which offers a plethora of information about the island's attractions as well as advice on how to get there.

With a series of events planned in 2005 to commemorate the bicentennial of the Battle of Trafalgar when Napoleon Bonaparte's seafaring forces were all but destroyed, Hotel Ilio's owner and manager Maurizio Testa comments: "With Napoleon likely to come in for renewed attention in the coming months it seemed a good opportunity for Elba to fly the flag. We need to demonstrate that while the Napoleon connection remains one of Elba's tourist attractions, there are many other good reasons for visiting the island."

Since many now choose mainland Tuscany as a summer destination, Testa said it was surprising that only a small amount of that business had spilled over on to Elba, which he aims to promote under the banner, "Tuscany's Island."

Elba is Italy's third largest island after Sicily and Sardinia, and lies within the Tuscan Archipelago National Park, which has helped protect it from over-development. Consequently it remains wonderfully unspoilt. "Elba's never going to be an island of chain hotels, bright lights and late-night clubbers. It will appeal to those looking for a quiet, cosy and stylish retreat; a place to unwind and enjoy the simple pleasures of life and leisurely pursuits such as horse-riding, snorkelling, botanical walks, bird-watching and hiking." says Testa.

Easily accessible via British Airways or Ryanair with their services from the UK to Pisa, travellers then have the option of going by road or rail to the Tuscan port of Piombino. From there they can take one of the frequent ferry sailings to Elba, a crossing that takes less than an hour.

Elba offers a temperate climate with winter temperatures rarely dipping below 10°C and peak summer temperatures averaging 22-24°C, and the main tourist season runs from April to October. An ideal choice for a relaxing week-long stay, Testa notes that Elba would also appeal to travelers seeking a two-destination break, "The island can be combined very easily with a stay in one of the famous Tuscan cities of Florence, Pisa or Siena."

tma, target market america, with offices in Dallas, Texas, and Berlin, Germany, has been promoting travel to Europe since 1996 by providing Sales, Marketing and Public Relations representation of European companies in North America. tma represents quality brands such as Romantik Hotels & Restaurants, Louisa's Place, Hotel Ilio and RFP Express. By being successfully active within both, corporate and leisure travel markets, tma has become the trusted link between the North American and European travel industries.

For more information and visuals please contact
Sandra Barsalini-Cordova, Managing Director
tma target market america:
Telephone: +1 (817) 678-0038
Toll Free: +1 (800) 650-8018
Fax: +1 (305) 574-7769
Email: sandrab@targetmarketamerica.com
Website: www.targetmarketamerica.com
www.ilio.it

 

Elba's History Helped Shape it's Attractions of Today

Dallas, Texas, February 25, 2005 -

While it may be a new name for most North American travellers, Elba has had a long (and turbulent) history in playing host to foreign visitors.

According to legend, Elba was the island where Jason and the Argonauts stopped to carry out repairs to the Golden Fleece before heading for Troy.

In the 8th century BC, the Etruscans were the first to exploit Elba's iron mines, which remained the mainstay of the island's economy for hundreds of years until relatively recently when it was replaced by tourism.

After the Etruscans came the Romans who established a thriving sea trade and were the first to see the potential of producing Elban wine - a tradition that has continued ever since.

In the medieval period, control of Elba alternated between the powerful city-states of Pisa and Genoa. During this time many churches and monuments were built on the island - several of which still survive.

In the 18th century Germany, Austria, France and Britain all claimed ownership of Elba before the French eventually assumed control. They later used it as a place of exile for their deposed emperor, Napoleon Bonaparte. While there is a widespread misperception that when Bonaparte arrived in Elba in 1814 he was a lonely and broken man, the reality is rather different. Despite the humiliation of his downfall, he still had 1,000 soldiers under his command and during his ten months on the island reveled in the title, Emperor of Elba. He forged a deep and lasting bond with the island which is still marked each year with a requiem mass.

Today the island's most popular tourist attraction is Napoleon's House - the Villa dei Mulini - in the capital, Portoferraio, which includes a picturesque terraced garden and a library. Five kilometers southwest of Portoferraio is Napoleon's summer residence, the Villa Napoleonica di San Martino, which hosts an annual exhibition on a Napoleonic theme.

Portoferraio is home to around one third of the island's 35,000-strong population. The other main centre is Marina di Campo. Elsewhere, Elba is renowned for its natural beauty. Its lush green countryside is dotted with secluded bays of crystal-clear waters and either sand or pebbled beaches. Many small fishing villages and small fortress towns where the pace of life has changed very little over the centuries add to the overall charm of the Island of Elba.

Hotel ILIO is Elba's leading boutique hotel and the pioneer of green tourism on the island. Opened in 1959 by the parents of the current owner and manager, Maurizio Testa, the hotel provides a restful retreat just yards from a secluded beach. The hotel has 19 rooms named after Mediterranean scents: Pomegranate, Lemon, Geranium...like the plants dedicated to them. The hotel is surrounded by the Elban dream: peace, relaxation and uncontaminated nature. With the mountains behind you and the sea in front, you can breakfast on organic delicacies on the terrace and enjoy evening meals that mainly centre around local fish, fruit and seasonal vegetables.

tma, with offices in Dallas, Texas, and Berlin, Germany, has been promoting travel to Europe since 1996 by providing Sales, Marketing and Public Relations representation of European companies in North America. tma represents quality brands such as Romantik Hotels & Restaurants, Louisa's Place, Hotel Ilio and RFP Express. By being successfully active within both, corporate and leisure travel markets, tma has become the trusted link between the North American and European travel industries.

For more information and visuals please contact

Sandra Barsalini-Cordova, Managing Director
tma target market america:
Telephone: +1 (817) 678-0038
Toll Free: +1 (800) 650-8018
Fax: +1 (305) 574-7769
Email: sandrab@targetmarketamerica.com
Website: www.targetmarketamerica.com
www.ilio.it

tma target market america introduces North Americans to hospitality on Napoleon's Isle of Elba

Dallas, Texas, January 28, 2005 -

Hotel Ilio, located on the Isle of Elba, off the coast of Tuscany, has selected tma target market america to act as their Marketing and PR representative for North America. Hotel Ilio joins a group of select tma clients and partners that include Romantik Hotels & Restaurants, Louisa's Place, and RFP Express.

The Isle of Elba is probably best known as the place where Napoleon was sent into exile and where his charming winter and summer residences can still be visited. Elba is part of the Tuscan Archipelago National Park, preserving its unique fauna and flora and century old medieval villages. Thanks to the owner Maurizio Testa and his "Elbatuttanatura" project, which he started in 1989, the boutique Hotel Ilio on the pristine Northwestern shore of Capo Sant'Andrea, was the first eco-friendly hotel of its kind on Elba and in Italy.

The boutique Hotel Ilio has 19 rooms, all located just steps from the beach and named after Mediterranean scents: Pomegranate, Lemon, Geranium...like the plants dedicated to them. There are four double or single room types with garden and sea views, whose furnishings are stylishly ecological or decorated in antique Tuscan furniture, ideal for honeymoons and romantic anniversaries.

The hotel is surrounded by the Elban dream: peace, relaxation and uncontaminated nature. Stunningly beautiful beaches, cliffs worn and sculpted by the waves, thousands of shades of green and the bright colours of scented flowers. With the mountains behind you and the sea in front, you can breakfast on organic delicacies on the terrace and enjoy evening meals that mainly centre around local fish, fruit and seasonal vegetables. Only paradise itself could be better!

Proud to be designated as the number one most popular hotel on Elba by the readers of traveladvisor.com, Hotel Ilio's owner and published marketing guru, Maurizio Testa, says "We try to offer tourists a personalized service, aiming to meet their requirements and needs, and preparing a made-to-measure holiday for them".

Hotel Ilio also offers trekking, botanical tours, bird watching, mountain biking, bike rentals, climbing, horse trekking, tennis, 9-hole golf, snorkelling, diving, sea kayaking, windsurfing and boat hire. Prices per person per day, depending on the room type and season, range from €37 (with breakfast) to €93.00 (half board.)

tma, with offices in Dallas, Texas, and Berlin, Germany, has been promoting travel to Europe since 1996 by providing Sales, Marketing and Public Relations representation of European companies in North America. tma represents quality brands such as Romantik Hotels & Restaurants, Louisa's Place, Hotel Ilio and RFP Express. By being successfully active within both, corporate and leisure travel markets, tma has become a trusted link between the North American and European travel industries.

For more information and visuals please contact
Sandra Barsalini-Cordova, Managing Director
tma target market america:
Telephone: +1 (817) 678-0038
Toll Free: +1 (800) 650-8018
Fax: +1 (305) 574-7769
Email: sandrab@targetmarketamerica.com
Website: www.targetmarketamerica.com
www.ilio.it
http://www.tripadvisor.com/Hotel_Review-g202314-d293060-Reviews-Hotel_Ilio-Elba_Island_Tuscany.html

 

  Louisa Has a Friend in America - tma target market america, North American Sales, Marketing and PR Representative for Louisa's Place

Dallas, Texas, November 9, 2004 -

Louisa's Place in Berlin, Germany, has selected tma target market america to act as their Sales, Marketing and PR representative for North America. Louisa's Place joins a group of select tma clients and partners that include Romantik Hotels & Restaurants, Hotel Ilio, and RFP Express. "Louisa's Place offers a wonderful destination to business and leisure travelers looking for 5-star service, refined interiors and a top location within one of the major destinations in Europe." notes Elizabeth Caro, Director of Sales & Marketing for tma's Berlin office.

Located in the heart of Berlin, on the world-famous "Ku'damm", Louisa's Place opened its doors in October 2003, and invites travelers to a true home-away-from-home, whether for days, weeks or months. This architectural treasure from 1904 has been completely renovated, yet recalls the splendor of Berlin during the turn of the century. Targeting both corporate and leisure travelers by offering a central location, high tech accessibility and suites that range from 441 to 1097 square feet, Louisa's Place is the choice for short or extended stays in Berlin. Special introductory offers are now available to the North American market starting at €120.

Among a variety of services included in their agreement, tma will create and distribute quarterly eFlyers to introduce Louisa's Place to corporate and leisure travelers interested in short and extended stays in Berlin. In addition, these eFlyers will highlight two promotions that will allow participants to win a weekend stay at Louisa's Place. tma's eFlyer campaigns achieve a 6% click-through rate, more than triple the industry average of 1.8%. "People love our eFlyers, which translates into actual results for our clients like brochure requests, journalist visits, new marketing partners and of course, sales!" remarks Sandra Barsalini-Cordova, Managing Director at tma.

tma, formerly of Coral Gables, Florida and now recently relocated to Dallas, Texas, has been promoting travel to Europe since 1996 by providing services such as Sales, Marketing and Public Relations representation of European companies in North America, European site selection for tour operators and corporations, RFP software and support to hotels and corporations. By being successfully active within both, corporate and leisure travel markets, tma has become a trusted source of full-service North American Sales, Marketing and PR support in Europe.

For more information and visuals please contact Sandra Barsalini-Cordova, Managing Director of tma target market america:
Telephone: +1 (817) 678-0038
Toll Free: +1 (800) 650-8018
Fax: +1 (305) 574-7769
Email: sandrab@targetmarketamerica.com
Website: www.targetmarketamerica.com
www.louisas-place.de

 

In Search of…The Most Romantic Romantik Hotel & Restaurant (November 8th, 2004)

Dallas, Texas, November 2, 2004 - In response to the eternal question, "Which is the most romantic hotel?", Romantik Hotels & Restaurants has placed the decision into the hands of over 15,000 travel agents, travel writers and travelers throughout North America.

Sandra Barsalini, who heads the marketing and PR company that represents Romantik Hotels & Restaurants in North America, was faced with this question on many occasions and says: "The group has so many lovely and romantic hotels that it has become difficult to give an answer. We felt it was time to hear what others have to say." In a series of eFlyers titled "Mirror, Mirror, on the Wall…Which is the Most Romantik of Them All?" recipients will view hotels from a country or region where Romantik Hotels & Restaurants are located and have the opportunity to vote for their hotel of choice. By voting, participants automatically enter into a sweepstakes where they can win a one-night stay at the winning hotel. The first three "Most Romantik Hotels" chosen were: · Romantik Hotel Orselina in Orselina-Locarno, Switzerland · Romantik Hotel Der Kleine Prinz in Baden-Baden, Germany (Black Forest region) · Romantik Hotel Zell am See, in Zell am See, Austria The next "Mirror, Mirror, on the Wall…Which is the Most Romantik of Them All?" eFlyers will highlight: · Medieval Germany · Italy & Portugal · Rhine, Moselle & Neckar Regions in Germany · North Sea, Baltic Sea & Sweden · France · Bavarian Germany · Eastern Europe (Hungary, Czech Republic) · Benelux (Belgium, Netherlands, Luxembourg) All winning hotels will be included in a final round scheduled for Summer 2005, where "The Most Romantic Romantik Hotel" will be chosen. This final round will also give the voters a chance to win a Grand Prize including an extended stay at "The Most Romantic Romantik Hotel & Restaurant".

For additional information, contact: Sandra Barsalini-Cordova at Tel: (800) 650-8018 Fax: (305) 574-7769 Email: sandrab@targetmarketamerica.com

Since 1972, Romantik Hotels & Restaurants has been offering travelers outstanding quality, tradition and luxury in 12 European countries by adhering to stringent admission requirements for new members. Every Romantik Hotel is in a historic building, personally operated by the owner, offers outstanding cuisine, and consistently meets the highest standards of service. The 2004 Romantik Hotels & Restaurants Guide is now available and can be requested by calling toll free (800) 650-8018, by fax (305) 574-7769, or via email: romantikhotels@targetmarketamerica.com.

tma, based in Dallas, Texas, has been promoting travel to Europe since 1996 by providing services such as representation of European companies in North America, European site selection for tour operators and corporations, and room block management for German tradeshows. tma also represents RFP Express in Europe, a leading software provider used by major corporations and hotel groups in their annual room rate negotiations. For Romantik Hotels & Restaurants, tma provides ongoing marketing activities, fam trip organization, site selection assistance, customer support, and the distribution of marketing materials in the North American market.

  Romantik Destinations Europe Makes Hotel Selection Easier (August 8th, 2003)

Coral Gables, Florida, August 8, 2003 - Where can you find a traditional hotel in a particular country or region in Europe to have an authentic European experience (without giving up the amenities), and then visit or recommend it with your eyes closed?

Romantik Destinations Europe, a monthly e-mail campaign features different and exciting "Romantik" European destinations. The first country of choice was beautiful Switzerland, where hotels in locations ranging from cosmopolitan Zurich, to relaxing Lucerne and Ascona can be found. Next, the Black Forest was selected to highlight a popular, yet complex destination in Germany. The most recent is on Southern Tyrol, a hidden treasure in Italy, South of the Alps. Other destinations this year will include Austria, the Benelux countries and Eastern Europe.

Romantik Destinations Europe reaches over 2000 travel agents, travel writers and industry professionals each month, and has become an easy-to-read source of information on the Romantik Hotels & Restaurants in Europe. Clotilde Trimble, the Swiss specialist at Passport Executive Travel in Alexandria, Virginia, responded: "Please send us 3 copies of your 2003 Romantik Hotels books. I love your charming, romantic hotels - they are aptly named!!!" And Ed Henry of Military Historical Tours said "Thanks for keeping me updated on your properties (I've stayed in them in Germany!) I recommend your website to anyone I know who is traveling to Europe. Thanks for the reply, and keep the hard-copy literature coming into our office."

For additional information or a sample via email, contact: Sandra Barsalini Tel: (305) 447-1222, Fax: (305) 447-8559, or email: romantikhotels@targetmarketamerica.com

Since 1972, Romantik Hotels & Restaurants has been offering travelers outstanding quality, tradition and luxury in 12 European countries by adhering to stringent admission requirements for new members. Every Romantik Hotel is in a historic building, personally operated by the owner, offers outstanding cuisine, and consistently meets the highest standards of service. The 2003 Romantik Catalog can be requested by calling toll free (800) 650-8018, by fax (305) 447-8559, or via email: romantikhotels@targetmarketamerica.com.

tma, based in Coral Gables, Florida, has been promoting travel to Europe since 1996 by providing services such as sales & marketing representation of European companies in North America, and room block management for German tradeshows. tma also represents RFP Express in Europe, a leading software provider used by major corporations and hotel groups in their annual room rate negotiations. For Romantik Hotels & Restaurants, tma provides ongoing marketing activities, fam trip organization, site selection assistance, customer support, and the distribution of property information.
  Commitment to Fine Dining Brings More Awards for Chefs at Romantik Hotels & Restaurants (July 23rd, 2003)

Coral Gables, Florida, July 23, 2003 - Three more Romantik Hotels & Restaurants have been awarded a prestigious Michelin Star this year:
o Romantik Hotel Relais de la Poste in La Wantzenau, France. (Here, Patron Jerôme Daull prepares the delicacies himself.)
o Romantik Hotel Château de la Coudree in Sciez-sur-Lèman, France
o Romantik Hotel La Perla in Corvara, Italy
They join over 30 Romantik Hotels & Restaurants which have already been awarded at least one of the following distinctions by independent restaurant guides: one Michelin-star, one Varta-hat, three Aral-spoons, two Gambero Rosso-forks or 16 Gault Millau-points.
Another great honor bestowed upon the European hotel group this year, is that nine Romantik Hotels & Restaurants have been included among the 80 hotel restaurants listed in the NGZ magazine, a gourmet magazine in Germany. 2003 NGZ Rankings are based on assessments made by Michelin Restaurant Guide, Gault Millau, ARAL Gourmetatlas, Varta and Feinschmeker Guide.

Following are the Romantik Hotels named, and their rankings:
Romantik Hotel Sakmann Baiersbronn (7)
Romantik Hotel Victoria, Bad Mergenthein (12)
Romantik Hotel Landschloss Fasanerie, Zweibrücken (14)
Romantik Hotel Jagdhaus Eiden, Bad Zwischenahn (15)
Romantik Hotel Waldhorn, Ravensburg (20)
Romantik Hotel Fürstenhof, Landshut (21)
Romantik Hotel Hotel Pattis, Dresden (21)
Romantik Hotel Gasthaus Rottner, Nürnberg (28)
Romantik Hotel Alt Warburg, Warburg (33)

For additional information, contact: Sandra Barsalini Tel: (305) 447-1222, Fax: (305) 447-8559, email: romantikhotels@targetmarketamerica.com
Since 1972, Romantik Hotels & Restaurants has been offering travelers outstanding quality, tradition and luxury in 12 European countries by adhering to stringent admission requirements for new members. Every Romantik Hotel is in a historic building, personally operated by the owner, offers outstanding cuisine, and consistently meets the highest standards of service. The 2003 Romantik Catalog can be requested by calling toll free (800) 650-8018, by fax (305) 447-8559, or via email: romantikhotels@targetmarketamerica.com.
tma, based in Coral Gables, Florida, has been promoting travel to Europe since 1996 by providing services such as representation of European companies in North America and European site selection for tour operators and corporations. tma also represents RFP Express in Europe, a leading software provider used by major corporations and hotel groups in their annual room rate negotiations. For Romantik Hotels & Restaurants, tma provides ongoing marketing activities, fam trip organization, site selection assistance, customer support, and the distribution of property information.

 

Romantik Hotels & Restaurants crosses the Atlantic! (September 16th, 2002)

Romantik Hotels & Restaurants, known for its charming and traditional member properties, has chosen Target Market America (TMA) as their North American representative for their group of 192 small, individually owned hotels in Europe.

"We have selected TMA for the unique combination of both, proven North American sales and marketing experience, and their extensive European destination knowledge.
Our hotels are in small towns and villages and we want to make it easy for American travel agents and travelers to get information and select the right destinations", said Inge Struckmeier, CEO Romantik Hotels.

Meanwhile, on this side of the Atlantic, Sandra Barsalini, Director of Marketing for Target Market America beams, "We are delighted to be able to offer these wonderful properties to the travel community. When Americans dream of a European vacation, they think of elegant chateaus, romantic chalets and traditional country inns. Romantik Hotels & Restaurants offer all this - and always with the modern amenities American travelers expect."

Since 1972, Romantik Hotels & Restaurants has been able to offer travelers outstanding quality, tradition and luxury in 12 European countries because of its stringent admission requirements for new members. Every Romantik Hotel is in a historic building, personally operated by the owner, offers outstanding cuisine, and consistently meets the highest standards of service.

TMA, based in Coral Gables, Florida, has been promoting travel to Europe since 1996 by providing services such as representation of European companies in North America, European site selection for tour operators and corporations and room block management for German tradeshows. For Romantik Hotels & Restaurants, TMA will provide ongoing marketing activities, fam trips organization, assistance with site selection, customer support, and the distribution of property information. In 2003 TMA will launch Romantik Destinations, a monthly e-mail campaign featuring different and exciting "Romantik" destinations every month. Romantik Hotels & Restaurants publishes an annual catalog with pictures and information on each property. The 2003 Romantik Catalog will be available in November and can be reserved now by phone, fax or e-mail. Romantik Hotels & Restaurants in North America can be reached toll free (800) 650-8018, by fax (305) 447-8559 or email romantikhotels@targetmarketamerica.com.

TMA Target Market America provides sales & marketing solutions for the Americas. For further information please contact Sandra Barsalini by phone (305) 447-1222 ext. 203, by fax (305) 447-8559 or email at sandrab@targetmarketamerica.com or visit www.targetmarketamerica.com

 

 

RFP Express and TMA Target Market America announce European Sales Representation Agreement (18.Juni 2002)

RFP Express, Inc. of San Diego, California and TMA Target Market America, Inc. of Miami, Florida, just signed an agreement making TMA a representative for RFP Express in Europe. TMA has been connecting the European hospitality industry with the North American market since 1996 and is well-positioned to introduce European hotel companies to RFP Express, the worlds largest automated solicitation service for negotiated lodging rate programs. In 2001 American corporations contracted over 1 Million room nights in European cities through RFP Express. "TMA has always believed that RFP Express is the most effective tool for our European hotel clients and will give them a competitive edge in the US market. In many ways, this agreement reflects an appropriate extension of the professional relationship that already existed between our companies", stated Sandra Barsalini, TMA's US Director of Marketing.

TMA has designed four new RFP solution packages incorporating RFP Express for individual properties and large hotel groups. The RFP solution packages offer clients a variety of choices from basic program set-up to complete RFP management with lead generation, in-depth analysis, rate consulting and proposal submission. "Every hotel in every city and every town where Americans do business needs access to an electronic RFP program to successfully compete for this business," says Elizabeth Caro, Director of Business Development in TMA's new Berlin office.

TMA Target Market America provides sales & marketing solutions for the Americas. For further information please contact our European office by email at elizabethc@targetmarketamerica.com , call our US headquarter at (800) 650-8018 or visit www.targetmarketamerica.com

 


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